Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

The more things change, the more they stay the same. During the Warner Bros. Discovery Upfront presentation on Wednesday, HBO boss Casey Bloys announced that the streaming service Max, formerly known as HBO Max,

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.