It makes absolutely no logical sense to buy the black Ultra 2 — especially if you already have one. Yet, not every purchase has to be made with your brain. Sometimes, and only if it causes no harm, you can buy something simply because it’s fun.

SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It's set for release on Sept. 20.

Note: We first saw the Apple Watch Ultra 2 hit its lowest price ever on Amazon on September 13, 2024. Shortly after, it went back to full price—but as of September 18, 2024, it is back down to $689, its lowest price ever.

In the release announcing its Watch Series 10’s availability, Apple refers to the device’s “refined” design. It’s an accurate word for the device overall.

Apple Watch Series 10 reviews are out ahead of its Friday release. Is the new Apple Watch worth it? Here's what experts have to say.

As of Sept. 19, you can get a renewed premium original Apple Watch Ultra for just $449. That's $110 off its normal price of $559 and a discount of 20%. This renewed item has been inspected, tested, and refurbished according to Amazon's standards, and you can return it as you normally would in the event there are any issues with functionality.

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Although many people expected a grand redesign for the tenth-generation Apple Watch, Apple opted for smaller changes. The Apple Watch Series 10 is the same rounded-rectangular shape you get with the Apple Watch SE (and every other Apple Watch for that matter).