The move — if it comes to fruition — would mark a significant shift in Meta’s strategy. Since its launch in 2020, Reels has ...

TikTok didn't invent doomscrolling, but it popularized it with an addictive design. The algorithm works overtime to learn ...

Instagram is reportedly considering spinning its Reels feature into a standalone short-form video app to take advantage of ...

Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us ...

Meta introduced Lasso as a rival to TikTok, but the app struggled to attract users and was discontinued after two years.

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was ...

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who ...

The Information received information from an anonymous source who overheard Instagram head Adam Mosseri floating the idea ...

Reels has grown to be a huge success for Meta, receiving over 200 billion views daily on Facebook and Instagram. Instagram ...

Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.

Currently, Reels exists as a dedicated tab within Instagram, but if launched independently, the new app would function ...