The season hasn't even started yet, but it's never too early to speculate on which act might take the field on Feb. 8 at Levi ...

Super Bowl Sunday is approaching, and so is Kendrick Lamar's Super Bowl halftime show, another event in the NFL's ongoing partnership with Apple Music. Related: We're in It for the Ads! These Are ...

The 2021 Super Bowl halftime performance was reminiscent of a music video stuck inside a haunted house of mirrors. The halftime show mainly took place in the upper pavilion of Raymond James ...

Nielsen estimated that 103.4 million television viewers watched the Super Bowl halftime show, and Samba’s data illustrated how it is become an event in itself.