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Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...