When Matt Sterbenz was forced to sell the ski brand he founded in 2002, he had one overarching desire for 4FRNT skis: He wanted the brand he created to live on. The sale happened in a somewhat ...

In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. Crowds packed Fisher Brewing for the show on Wednesday, November 5, 2025, ...

Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Eric Hjorleifson, henceforth to be referred to as “Hoji” here, has ...

View post: Quebec Ski Resort Set To Reopen After Strike For years, 4FRNT skiers have requested a cambered ski with a weight comfortable for touring and the downhill performance you can charge with.

What happens when you get a bunch of pro skiers together and stick them in a lodge with, presumably, a bunch of Twisted Teas? If you were going to answer something like 'absolute mayhem,' you'd be ...

The all-new 4FRNT Sinister is straight from the mind of someone other than Hoji. Instead, Stinius Skjotskift stepped into the design lab to create a one-of-a-kind freeride ski. When I hear “there’s a ...

In case you missed it, 4FRNT founder and professional skier Matt Sterbenz is back at the brand after a multiple-year hiatus. POWDER print editor Derek Taylor (DT) wrote a story earlier this week ...