With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an ...

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this ...

Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...