Danone has gained approval for a health claim on Activia yoghurt in Switzerland. The Swiss Federal Office of Public Health (FOPH) has authorised Danone’s claim that its Activia products, the company’s ...

Bifidus animalis DN-173010--the key ingredient in Activia, a yogurt Danone's Dannon division is marketing as an aid to regularity--is responsible for one of the most successful product launches in ...

If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly ...

Dannon, the US arm of French dairy giant Danone, has extended its Activia yoghurt range with the launch of Activia Selects. The French, Greek and Parfait yoghurts introduces “world styles of yoghurt ...

Danone has expanded its Activia lineup with the launch of two new live culture yoghurt smoothies packed with fruit & veg. The range is made up of an Orange Fruit & Veg variant – containing a blend of ...

Danone has relaunched its Activia brand with new packaging and recipe reformulations after a previous shake-up failed to “deliver the brand’s turnaround”. Activia’s new-look ditches all mention of the ...