Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

Adidas reversed course on Wednesday after filing a complaint with the United States Patent and Trademark Office on Monday calling for the government organization to reject a Black Lives Matter ...

Adidas AGADS-1.70%decrease; red down pointing triangle said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not ...

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.

The Three Stripes gives its most popular shoe a contemporary makeover, featuring subtle changes that make a big impact.

When Adidas officials in November announced a plan to help high schools across the United States transition from potentially offensive Native American logos or mascots, some local educators were wary.

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.