The German sportswear company owns the designs, but the Yeezy trademark belongs to Kanye "Ye" West. By Evan Nicole Brown Culture Writer Following Adidas‘ highly publicized split from Kanye “Ye” West ...

Update: A week and a half in, and adidas’ ongoing YEEZY day restock is showing no signs of slowing down. With over 100 styles in total available via the adidas webstore, the restock is a thunderous ...

Shortly after CEO Bjørn Gulden discussed plans for Adidas’ leftover Yeezy inventory, the company on Friday said it would begin selling some of its remaining Yeezy products at the end of May, according ...

Sportswear giant Adidas lifted its revenue forecast and cut its expected loss for 2023 on Tuesday, citing Yeezy shoe sales and a stronger core business. The German company said it now expects an ...

The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as the German sportswear giant sold its remaining Yeezy sneaker inventory ...

Adidas has decided what it’s going to do with its unsold Yeezy merchandise. At an investors’ conference Thursday, Adidas CEO Bjørn Gulden said that the apparel company is going to “sell parts of this ...

Adidas plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 million – and says it wants to price them at "at least" how much it cost to make them. "The company plans to ...

Adidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the ...

Adidas will start selling some of the remaining Yeezy inventory later this month. The company said it will donate a significant amount of the revenues to organizations that combat discrimination and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Adidas made close to 400 million euros ($437 million) from its first batch of Yeezy sneaker sales ...