Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This year the stakes are high as chief marketing officers across brands ...

You are successful in your own field but know that with the right advertising, marketing and exposure your sales and reach could rocket. Though it’s true to say that on a smaller level, businesses can ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics ...

Influencer content is any marketing material created or published by an influencer of any size, niche or platform. Typically, the content appears organic and feels more candid than a high-quality ad.

In today’s highly competitive job market, landing a position that offers a six-figure salary requires more than just a solid resume and cover letter. Advertising yourself effectively is crucial to ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

Agency Eleven has officially launched as a new digital marketing agency, bringing a fresh approach to the world of online marketing. With a strong focus on search engine optimization (SEO), paid media ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.