For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

This capability enables the customization and diversification of creative content, making advertising more relevant and ...

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Artificial intelligence (AI) positively affected multiple businesses, including semiconductors, workplace collaboration ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

The growing adoption of AI in the digital ad market should help this social media giant deliver robust earnings growth and stock upside over the next three years.

AppLovin’s AI-powered platform drives impressive growth with strong Q3 results. Learn why APP stock remains attractive ...

Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streaming giant.

Alphabet's total revenue increased 15% to $88.27 billion in the July-September period, while analysts on average expected $86 ...