Alabama's tourism industry hit a new milestone in 2025, with visitors spending $24.9 billion.

Travel’s impact on North Alabama is showcased during National Travel and Tourism Week.

Tourism in the Yellowhammer state has had some record-breaking results over the past year, recent data shows. A study commissioned by the Alabama Tourism Department was run by Alabama-based economist ...

AUBURN, Ala. (WIAT) — Gov. Kay Ivey announced Tuesday that Alabama is on pace to set a record in tourism spending by the end of the year. “It looks like the industry is going to exceed $24 billion — ...

MONTGOMERY, Ala. (WIAT) — The Alabama Tourism Department has announced this year’s campaign to boost tourism: birding. While it may not be known to wide audiences as a bird-watching paradise, Alabama ...

Alabama’s hospitality industry had come a long way before the coronavirus pandemic. Nearly 28 million people visited the state in 2018, tourism leaders say, and nearly 200,000 people worked in the two ...

Alabama’s state tourism agency has launched a podcast that both tells stories about the civil rights movement and encourages people to visit places linked to the era. The three-part Alabama Civil ...

TALLADEGA SUPERSPEEDWAY --Alabama Tourism Director Lee Sentell told a group of civic and political leaders Tuesday he predicts that Alabama will “kick butt” when the numbers are compiled for this year ...