Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it ...

NEW YORK — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a ...

After years of using Alexa to answer questions, control smart homes, play music, and handle everyday tasks, Amazon has found a more obvious job for it. Alexa is becoming your personal shopper, meant ...