Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to ...

We also shopped at the company's supermarket chain Whole Foods, streamed its TV shows, read books on Kindle e-readers, and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Online shoppers came out in full force to power 11% growth ...

Amazon sources 60% of its revenue from its e-commerce business; this is the essential segment of its business that is likely to benefit from the softening economy. The US is currently in a K-shaped ...

Amazon Prime Day, one of the biggest online shopping events of the year, may arrive a few weeks earlier in 2026. The online retail giant is reportedly moving its annual Prime Day sale to late June ...