The new generative AI-powered Alexa represents at once a huge opportunity for Amazon, which counts more than half a billion Alexa-enabled devices in the market, and a tremendous risk.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence.

A federal judge in Seattle on Monday said tens of millions of users of Amazon.com’s cloud-based voice service Alexa can band together in a class action accusing the tech giant of deceptively ...

Amazon just announced its new and improved Alexa, which features a more personalized experience with a more human Alexa+.

While competitors are finding ways to weave AI into nearly everything they do, Amazon is still struggling to make Alexa sound competent. And that’s what makes this so surprising.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon is ditching an option to opt out of sending Alexa voice commands to the company. It highlights the growing hunger for our personal data in the AI age.

All the details about Amazon’s new Alexa Plus, with generative AI, subscription, Alexa.com, and partnerships.

The retailer delayed the launch of Alexa.com, a web-based version of its AI assistant, internal documents show. Amazon has struggled to compete with ChatGPT.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence. The ...