Amazon wants to block you from using your own AI assistant to shop on their platform… Amazon should love this. Easier shopping means more transactions and happier customers. But Amazon doesn’t care.

Last month, Amazon announced that it'd launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days' delay, the company began to roll out Rufus to ...

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an ...

Amazon's Rufus chatbot, launched in August 2025, has become a significant tool for shoppers, with CEO Andy Jassy claiming it ...

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon is working on a new AI chatbot named Metic which would be rivalling OpenAI’s widely popular ChatGPT, Business Insider reported. Named after the Greek goddess of wisdom, Metis is powered by ...

Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.

NEW YORK — Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can ...

AWS’ global partner leader, Ruba Borno, talks with CRN about the general availability of Amazon Q Tuesday and why the AI-powered assistant is better than rivals Google and Microsoft’s generative AI ...