Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

This may sound counterintuitive coming from an analytics company, but analytics are not the “point” of analytics software. Making smarter decisions and delivering better business outcomes are the main ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Data analytics should be top of mind for every advertiser, but building a successful and effective analytics team can be challenging. Google marketing and analytics leaders break down key principles ...

Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have their initiatives set back by up to two years. On the other hand ...

Business intelligence software is very powerful, and self-service BI brings that power to business users and others who may lack BI expertise. But the very existence of BI software is based on a ...