Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple unveiled seven new products, including the iPhone 17e, M5 MacBooks, and the $599 MacBook Neo — its cheapest laptop ever ...

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed ...

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, ...

Apple is launching new hardware this week, with rumors indicating several new products are coming in the days ahead.

Could Apple unveil new MacBooks next month? We expect to see M5 chip updates soon with a budget MacBook and OLED MacBook Pros to follow later in the year.

The tech titan is chasing market share with a brand new MacBook model.

Apple Inc updated its two main laptop computer lines, adding faster processors to the MacBook Air and MacBook Pro and raising prices amid an industrywide memory crunch.

The original Macintosh arrived 42 years ago. Draw a line from that event to this week, in which credible reports suggest that Apple is finally getting close to fulfilling many of the promises it made ...

Apple introduces new MacBook Pro and Air models with faster M5 chips, increased prices, and upgraded storage options.