Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. CoorDown released a viral ad ahead of World Down Syndrome Day on ...
The ad starts with model and actor Madison Tevlin addressing a bartender. “Hey bartender, you assume that I can’t drink a margarita so you don’t serve me a margarita so I don’t drink a margarita,” she ...
Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. It’s dangerous to assume. Specially, in the case of people with Down syndrome, it’s ...