Snap Inc (NYSE:SNAP) announced the roll-out of new augmented reality experiences on Tuesday. What Happened: According to Reuters, the new features allow Snapchat users to generate more realistic ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

The new "Jeff Koons Lens" allows Snapchat users to find augmented reality versions of Koons's shiny sculptures in parks around the world. So it’s apt that works from the artist’s Banality series were ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Meta Platforms Inc. is losing third-party augmented reality developers to rival Snap Inc. following the social media giant’s unexpected decision to shutter its AR studio. AR filters are popular on ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Combining Snapchat's AR platform and educational lesson plans, the new STEM module offers more interactivity for students. Credit: Snap / Inspirit The announcement is a collaboration with Inspirit, a ...