Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
TravelPulse on MSN

Tourism Australia VP Talks Second Chapter of ‘Come and Say G’day’ Campaign

Chris Allison, Vice President, The Americas and New Zealand, explains how Chapter 2 of Tourism Australia’s campaign aims to charm U.S. travelers with new stories, faces and destinations.
Skift

Tourism Australia Ramps up Efforts in India: Promotes Cricket and Air India Tie-Up

As Indians increase their travel spending, Australia is betting on love for cricket and sports to attract travelers. Tourism Australia is betting big on Indian tourists and is ramping up its efforts ...

South Australia reveals $102.5m Summer Plan to protect coastal communities amid rolling algal bloom crisis

The full details of South Australia’s highly-anticipated algal bloom “Summer Plan” have been released, with more than $100m ...
Newsday

A seaplane crashes off an Australian tourist island, killing 3 and injuring 3 others

MELBOURNE, Australia — A seaplane crashed during takeoff from an Australian tourist island, killing three people including Swiss and Danish tourists and injuring three others. Only one of the seven ...