With over 3,000 vendors, the cybersecurity industry is at a pivotal moment. Market shifts indicate that smaller, niche ...

Conga will acquire the B2B business of PROS and will integrate to create a strategic combination of two "complementary ...

Yet most businesses continue to bolt AI onto processes designed for a different time, automating spam instead of rethinking ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

I remember when the Intel Inside campaign first launched in the ’90s. Many people in the technology industry were wondering why in the world a B2B company was spending money on consumer-targeted ...

Using intent data to target advertising and other marketing efforts will be imperative as we navigate the next frontier of B2B and e-commerce becomes a regular way of conducting business. The Fast ...

Every B2B organization should develop a dedicated creator program as part of the marketing mix. Don’t ignore this powerful tool. The Fast Company Executive Board is a private, fee-based network of ...

Unlock the secrets to launching your own B2B stump grinding business with our comprehensive guide. In this video, we delve into essential steps, from market research to acquiring the right equipment, ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

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