Rohan Joshi is the CEO and co-founder of Wolken Software, a leading IT service management and customer service desk software provider. While much of the focus for leveraging AI-based technologies to ...

Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

B2B customers are increasingly demanding richer and more ‘consumerised’ customer experiences. Streamlined digital access to information, influencers and channels has fuelled this demand, blurring ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

B2B companies want ecommerce solutions to primarily focus on personalisation of the customer journey, according to a survey. The study saw 87% of B2B organisations stipulate that personalisation of ...

‘By leveraging our core strengths, we're accelerating our pivot and gaining traction, securing key B2B contracts in our traditional business categories while expanding our influence in adjacent ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...