In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Hyper-targeting might be the single most destructive idea in B2B marketing. This one bad idea has cost companies billions of dollars in lost revenue. According to hyper-targeting apologists, B2B ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Future-ready demand generation built on verified engagement and accurate data to accelerate growth for enterprise and SaaS ...

“Our customers have gotten way ahead of our sales efforts. Too often, in fact, we’re not even getting invited to the dance!” It’s a common lament among CMOs and heads of sales for industrial and ...

B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...