Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

In the rapidly evolving landscape of B2B marketing, the integration of artificial intelligence (AI) has become a hot topic. While a staggering 9 in 10 marketers express confidence in their AI ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

B2B marketers are investing in marketing tools to simplify our jobs. But not every tool is a fit for every company. So we invited 6 of today's top martech providers to show you their products' most ...

Brands need to utilise their social channels to create and promote content that prospects want to consume and share.However, this is easier said than done. Recent research by Tomorrow People showed ...