Over the years, customer communications have grown into a prominent part of what an enterprise communications infrastructure needs to support. This started in the late 1990s with call centers, ...

Apple is preparing to introduce Business Chat, a way for organizations to communicate with customers over iMessage, the native messaging app for iOS. Business Chat will be deeply integrated into Apple ...

Since its inception, the customer relationship management field has undergone various transformations. From a simple customer contact spreadsheet or database to a complex repository of 360-degree ...

Enterprise communications is not a sector that typically generates palpable excitement. In the enterprise, the plumbing is never as exciting as the fixtures, and people spend more time noticing what ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

Traditionally, marketers have employed totally different approaches to B2B and B2C campaigns. B2B audiences get logical, serious, fact-based communications and B2C audiences get the fun, emotional, ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Apple is preparing to introduce Business Chat, a way for ...