Editor's note: BASF's coatings arm generated global sales of $3.2 billion last year. The figure was incorrect in earlier versions of this story. Also, BASF's Paul Czornij said he expected blue to join ...

Color is a major and strategic factor that defines the first impression of a vehicle. It calls attention to its shape and the automaker’s brand image. A well-suited color on a car can be a ...

From "Atomium Sky" to "The Urbanist," intensive research into human behavior acts as a crystal ball into your future car's color. A Porsche 911 S brought Manuel Carrillo III home from the hospital ...