For the most part, endorsements in basketball are nothing new. Kareem Abdul-Jabbar and Walt Frazier inked deals with Adidas and Puma, respectively. After the NBA-ABA merger, Julius Erving signed a ...

As March Madness Tips Off, GEICO Debuts “Miles That Matter” Docuseries on Paramount+, Highlighting the Unseen Journeys of Basketball’s Elite and the People Who Drove Them As March Madness captures the ...

UConn Huskies guard Azzi Fudd is hitting a screen near you very soon. On Monday, GEICO announced a partnership with Fudd to support her journey in the upcoming NCAA Tournament and her ascension into ...

Geico Feel Good Moments: Braylon Mullins Is UConn's Hero Braylen Mullins game-winning three to send UConn to the Final Four is a Feel Good Moment, presented by Geico.

As part of its expanded commitment to collegiate sports and timed to the start of March Madness, GEICO – an official partner of the NCAA – today unveiled “Miles That Matter,” a three-part docuseries ...