A recent study reported that 36% of people had increased the amount of candy they were eating during the pandemic. Survey or not, it should come as no surprise that over the months of the pandemic, ...

We’ve all been there: Fist-deep in a bag of candy that we swore we wouldn't finish in one night. If this is an unavoidable habit for you, odds are you’ve tried "healthy-ish" candy, only to be ...

Shark Tank returns with new business deals this Friday on ABC. One of the more interesting companies to appear on the show is called Behave, a lingerie company. Founded by Athena Kasvikis, the brand ...

In its first year, low-sugar candy startup Behave has faced demand-driven stockouts, reformulated with less sugars and expanded into stores across the US. The better-for-you brand launched in August ...

NEW YORK — Behave Foods Inc., a New York-based startup, is introducing a sophisticated yet playful twist on healthier candy for adult consumers. Founder and chief executive officer Mayssa Chehata ...

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. This article is more than 5 years old. When Mayssa Chehata ...