The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.

The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ever made, and it was the brainchild of a Portuguese former phys ed teacher. If you’ve ever wondered if it’s too late to apply for your dream job, you need to know about César Soares.

Few companies have changed quite as much as LEGO. Well, maybe Nintendo, but that company's fascinating history is a story for another article. LEGO got its start producing simple wooden interlocking blocks. No instructions, just a bag of pieces meant to ...

Sonic the Hedgehog fans can also save over $30 on the largest Lego set still sold in stores today, but it's one of several Sonic building sets retiring soon.

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative with its set selection.

The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The innovation, showcased at CES 2026, combines advanced sensors,

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.