The original "Bo Knows" ad began with a shot of Jackson playing baseball and fellow All-Star ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the football field, ...

Red Sox fans need no reminder of Mookie Betts' athleticism. They watched the homegrown superstar scale fences, steal bases, and yank home runs during six seasons in Boston that included an American ...

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce It’s highly unlikely you recognize the name Jim Riswold. It is, however, highly likely ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped turn sneakers into coveted status symbols with campaigns such as “Bo Knows” and pairing basketball dunk ...