(WHNT) — If you’ve been inside a book store lately, you might have noticed a brand-new section labeled “#BookTok” right up front and center. The phenomenon of BookTok is a coupling of the words “book” ...

"The odds are just stacked against you. The algorithm is very specific about what types of books that it likes." ...

New York Times bestselling author J.D. Barker is facing professional fallout and online backlash after several TikTok creators said they were encouraged to make sexually suggestive videos to promote ...

Six hours a day on phones, and yet Gen Z is buying 61 million books a year. The story of how BookTok quietly rebuilt reading ...

The TikTok hashtag #BookTok now boasts more than 175 billion global views. According to TikTok, “#BookTok had a more than 140% increase in total views over the past year.” In a promotion this August, ...

Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. Marines Alvarez, a creator who has been focused on ...