Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In the age of self-expression and preventative care, Botox is a ...

Migraine episodes are tough, but the women who fight through them are tougher. That’s the message from Allergan in its evolved Botox for chronic migraine marketing. New TV ads, first begun in the fall ...

Evolus is running a smooth new campaign for anti-wrinkle treatment Jeuveau as it looks to continue its Botox market battle with a focus on “switching your tox.” Jeuveau is the first new neurotoxin in ...

A happy coincidence put data in front of Allergan’s aesthetics marketing team that proved Botox appointments spiked around the holidays. The research showed that November 20 is the busiest day of the ...

A potential rival to Irvine-based Allergan Inc.’s Botox wrinkle-reducing drug is facing a delay. Ipsen SA, a French drug maker, said Tuesday that it was still in talks with the Food and Drug ...

Irvine-based Allergan Inc. is paying $600 million and pleading guilty to a misdemeanor charge to settle a government probe of its marketing practices for flagship drug Botox. Allergan is paying $375 ...