It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

Macy’s is trying out new technology geared to make the right match between body and bra. Acknowledging that buying bras that fit properly can be frustrating for shoppers, Macy’s, in 10 of its larger ...

Dec. 27--HAGERSTOWN-- Wendy Carter knows that women who seek a prosthesis after a mastectomy face an uncomfortable procedure. She decided to tap into technology to make it a whole lot more comfortable ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...