Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

Prestige Consumer’s PBH brand-building strategy, market share gains in its leading brands as well as growing strength in the e-commerce channel are tailwinds. The stock currently carries a Zacks Rank ...

According to Barber, many businesses already have strong foundations, internal teams, and a clear sense of identity, but they ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...