Supported by research 1 conducted by Omnicom Media Intelligence, the report explores how the long-standing fundamentals of brand growth - physical and mental availability - must now be expanded to ...
With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...
Jessica Schaefer is the Founder & CEO of strategic communications company Bevel and Chief Public Affairs Officer at Avenue Z Network. Before getting into expanding your online presence, let’s clarify ...
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Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns
In a marketing world driven by impressions and glossy content, a quieter yet highly effective force is proving essential to true impact: the foot soldier. Unlike influencers, these individuals aren’t ...
The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on TikTok, lifestyle content on Instagram… these are the channels that come to ...
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This need to root in truth ...
When you're influential, everyone knows it. That's why so many companies want to build influence. The problem is that a company can't build influence. Only its people can. Now, you might argue that ...
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