Most small businesses are focused on ways to sell more products or services. Sales and marketing are often synonymous in their world, driven by the constant question of: How can we get more people ...

Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amanda ...

“Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Welcome to the era of picking sides. It doesn’t matter if you’re a regular peep walking down ...

The following is the 13th in the series, "," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If I can be accused of anything in ...