For many fast food chains, mascots are a big part of branding. What would McDonald's be without Ronald McDonald, or Wendy's without Wendy, the red-headed, freckled girl right in the middle of its logo ...

Burger King Corp. said today that it is retiring "The King" mascot, a man with a regular physique who wears an oversized plastic head and in recent years has been shown in ads with a creepy grin ...

Burger King executives have admitted that their King mascot was “creepy” and say they’re moving past that era in favor of a more family-friendly image. The fast-food chain acknowledges that its family ...

Burger King CEO John W. Chidsey, background center, watches as ‘The King’ mascot of Burger King Corp. arrives at the New York Stock Exchange in New York. Burger King’s spooky ‘The King’ mascot is ...

In an effort to regain the number two title in the fast food world, Burger King has experimented with some new ideas lately. The fast food giant has gotten rid of the creepy plastic king mascot (good ...

He speaks. Burger King's mysterious mascot spoke for the first time this week - through sign language-- to ask fans to dream up a Whopper sign. Thinking big. A Google exec who'd shaped some of that ...

Burger King is awarding customers a surprise, or rather 12 surprises, this holiday season. The burger giant has unveiled its 2025 limited-edition Advent calendar. The 12-day calendar features drawers ...