CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative ...

Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Digital marketing software provider Optify announced Tuesday that it would offer a version of its Optify Connect platform for small and mid-sized businesses. The new platform will help SMBs not only ...

Companies often have concerns when buying CRM from a traditional vendor: How much control can they really maintain, relying on the vendor for updates? Will they be able to customize and tweak ...

ALBUQUERQUE, N.M. & MILPITAS, Calif.--(BUSINESS WIRE)--AddonSoftware® and GoldMine® have created an integration between their ERP and CRM applications. This integration leverages the power of GoldMine ...

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...