Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

Customer relationship management tools can be used by healthcare organizations to help attract, acquire, and retain customers, provide insight to drive behavior change and help manage and unlock ...

Most executives will tell you that customer relationship management (CRM) systems are essential technology. Many will tell you they are the key mechanism for gaining a deeper understanding of ...

Whether you’re in sales, marketing, or customer success, the best systems are the ones your team actually uses.

Over the last two decades, customer relationship management (CRM) systems have witnessed a remarkable surge in popularity and demand. They serve as invaluable tools for gathering comprehensive ...

Extensive academic research shows that the majority of mergers fail to increase shareholder value, often because the integration of acquired business units takes longer than anyone planned. So the ...

Rocket CRM, a technology provider, has introduced enhancements to its CRM automation system, designed to streamline customer relationship management and improve operational efficiency for businesses ...