What, exactly, do you stand to gain by mobilizing important business processes? All your employees will look cool carrying their snazzy devices around, sure, but how much time or money will it save?

Worldwide mobile advertising revenue is expected to reach $11.4 billion in 2013, but small businesses have few tools to fully understand the value of mobile advertising. Google announced yesterday the ...

The use of mobile devices to perform online searches and interact with businesses is on the rise. Nearly 30 percent of mobile searches result in consumers visiting a store, calling a business or ...

Google seeks to fill a void with the new "Full Value of Mobile" calculator that helps brands monitor the impact of mobile marketing online and offline. The tool allows businesses that use Google ...

Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release ...