Just as there are for any manmade piece of history, there's a story behind every classic pickup that's been fortunate enough to have escaped their date with the crusher. A lot of these old beasts of ...

Los-Angeles based vintage car restorer Icon 4x4 has unveiled what is possibly the most desirable Chevy truck restomod we've seen in a while. Folks, you're looking at a 1952 Chevy Thriftmaster 3100 ...

Well, way before the Silverado or the C/K series, and before Chevy’s Task Force, there was the Advance Design series. Also called in many other ways. Though none of them rhymed with a Sushi song, or ...

As we’ve come to learn from recent builds, no classic car is truly off-limits in the world of restomods. For its latest project, Los Angeles-based Icon 4×4 has taken a vintage 1950s Chevrolet ...

Styles run the gamut in the world of customizing. We often see hot rods such as Boyd Coddington's Chezoom or the '54 Plymouth Sniper designed by Chip Foose and built by Troy Trepanier that bear little ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

As soon as the Second World War ended, carmakers went back to the drawing boards to come up with new designs for the vehicles they made. After all, they now had both the experience of the battlefield ...

They don’t make ‘em like they used to, so if you got one, make sure you keep it running nice. That’s the idea, at least, and now, Los Angeles-based car customizer Icon is giving us a taste of what ...

Los Angeles-based Icon is perhaps best known for Toyota Land Cruiser restomods, but the company has also made 1950s Chevrolet Thriftmaster pickup trucks part of its repertoire. Icon unveiled an "Old ...

Somehow the 5,000-year-old wood that makes up the truck’s bed comes up first. “It’s reclaimed black peat oak from a bog in Ireland,” says Jonathan Ward, Icon’s CEO and chief designer, showing me the ...

Icon is perhaps best known for its meticulous Toyota Land Cruiser restomods, but the Los Angeles-based company works with plenty of other vehicles. Its latest build is a 1950 Chevrolet Thriftmaster ...

The guys at Icon are famous for taking old vehicles and giving them complete restorations and modern components underneath. One of their latest products is the Icon Thriftmaster. The vehicle started ...