India’s cinema advertising market appears to have entered a phase of consolidation. According to the Pitch Madison Advertising Report (PMAR) 2026, cinema AdEx stabilised at around Rs 877 crore in 2025 ...

Add Yahoo as a preferred source to see more of our stories on Google. Cinema adverts have become an unexpectedly hot topic in recent months. (Getty) (Klaus Vedfelt via Getty Images) There's a lot ...

The cinema advertising business is getting ready for prime time. A television term in reference to cinema' It may not seem apt but the market is heading in that direction. The roll-out of digital ...

Cinema advertising will have 0.9% share in total traditional AdEx, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report (PMAR) 2024 released today. This would mark a ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

In terms of advertising mediums, cinema advertising was the biggest casualty of 2020 when Covid-19 hit the world. It de-grew by almost 85%. Before Covid, the cinema adex was more than a thousand crore ...