Coca-Cola says it's celebrating diversity in its upcoming Super Bowl ad, carrying on the tradition of its iconic "Hilltop" commercial from 1971 that was featured in the TV show "Mad Men." Coca-Cola's ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

Pepsi is pouring it on in Coke’s house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. While the visitors had called for a “cola truce” on social media with the ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

ATLANTA — Two teams unexpectedly struck a sugary truce on Wednesday for the Super Bowl, but the goodwill looked wobbly. PepsiCo Inc., in a surprise marketing stunt tied to this weekend's Big Game, ...

The official soft drink of Super Bowl LIII has invaded Coke Country. Pepsi is an official sponsor of the big game, and the company has covered Atlanta with billboards. At the front window of ...