The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

New "Recycle Me!" graphics will appear on select tubes of Colgate Optic White Advanced Sparkling White, Colgate Cavity Protection, Colgate Max Fresh Cool, and Colgate Total Whitening products. The ...

Perfect is leveraging its artificial intelligence and augmented reality beauty and fashion tech in a partnership with Colgate. The companies have joined forces to offer a specialized tooth whitening ...

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

COPENHAGEN, Denmark & NEW YORK--(BUSINESS WIRE)--Colgate-Palmolive Company and 3Shape are partnering to introduce the Colgate Illuminator, an exclusive, tailored-to-patient teeth whitening tool, to ...