Name, image and likeness has been a polarizing topic across college sports in recent years. Since the NIL era officially began in 2021, controversy has surrounded the lack of regulation and ...

Forbes contributors publish independent expert analyses and insights. Karen Weaver covers the intersection of college sports and higher ed. Mar 03, 2025, 09:25am EST Bellflower, CA - December 20: St.

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. This voice experience is generated by AI. Learn more. This voice ...

The College Sports Commission (CSC) has softened its stance on NIL payments to student-athletes in yet another change of direction following the landmark House v. NCAA settlement earlier this summer.

HUBER HEIGHTS, Ohio (WDTN) – Principals across Ohio will soon be sending in their decisions on an emergency vote that would allow student athletes to profit from their Name, Image, and Likeness—also ...

Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, ...

Players were once locked out of earning any additional money for themselves based on their likeness. Instead, the university got to pocket the cash from all jersey sales in the campus team store. Now?

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The College Sports Commission approved over $75 million in NIL deals for student-athletes in March and April 2026. Total approved NIL deals for the 2026 calendar year have surpassed $115 million. The ...