As economic pressures mount, Target is re-evaluating its strategy to appeal to cost-conscious consumers. Historically known ...

The consumer products industry has reached a breaking point. After years of rising prices and shrinking product sizes, consumers are frustrated with paying more for less and seek smarter, more ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Pricing strategists are navigating the possibility that input costs, the economy and consumer behavior may all shift drastically. By Sarah Kessler As companies scramble to respond to President Trump’s ...

Consumers aren’t the only ones concerned about the very real possibility that prices will rise due to the imposition of tariffs. Retailers are worried that higher prices will be the ultimate “friction ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Affordability has shifted from a rising concern over sky-high costs to a defining challenge for the insurance industry.