As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...