As Jury President for the Creative Business Transformation Lions category at this year’s Cannes Lions International Festival of Creativity, Jane Lin-Baden, CEO Asia Pacific of Publicis Groupe, had a ...
The contemporary marketing landscape presents a significant paradox. Business leaders and brand managers are inundated with an unprecedented volume of data; experts predict that humanity will generate ...
Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...
As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact Creative leaders today face mounting pressure to deliver bold, ...
For this year’s Cervical Cancer Prevention Week (running from 21 to 28 January), leading gynaecological cancers charity, The ...